That is exactly what this Planet revolves around. Although Tech’s assets now include state of the art music and film studios as well as a merchandise warehouse machine unlike any in the Rap space, he still devotes himself to doing what made him “a cult leader” since the ’90s: rapping incredibly well. Fittingly, Tech named his utopia Strange Music, a partnership with Travis O’Guin that boasts an impressive roster including Murs, Krizz Kaliko, and Stevie Stone. He eventually thrived in spite of the naysayers-who scoffed at the botched deals, the face-paint, the angelic references, or the heavy artillery Rap delivery. With platinum and gold singles now under his belt, Aaron Dontez Yates labored to create a bustling universe that existed beyond commercial radio, music video channels, and media coverage.
It is a fitting title for the 46-year-old Kansas City, Missouri MC-turned-mogul. Last Friday (March 2), Tech N9ne released his album, The Planet.